You start to run into the same objections over and over again.
“I’m happy with the company I am buying from.”
“The sales rep is a friend of mine.”
“I have no interest in looking at anything new.”
“I tried your company before, and it was a bad experience.”
“Your prices have always been higher than everyone else.”
You get the point.
You may have been lucky, and the company gave you a few customers to take care of. They total to a “drop in the bucket” compared to the number of sales you need to generate a decent income.
The pressure is on. You need business NOW. You three months from the day you started. You have been running around your market like a chicken with their head cut off.
WHY ISN’T ANYONE INTERESTED IN BUYING FROM ME?
You begin to wonder if you are cut out for being a sales rep.
The doubts are starting to add up. You begin to get discouraged.
You begin to think about how great it would be to have a place to go every morning. You think about other types of sales jobs you could be working at.
For example, I could sell cars. That way the customers would come to me and all I would have to do is close the deal.
Maybe I could sell real estate. That way I wouldn’t have to call on companies who are being called on by salespeople all the time.
Maybe I could get a job in retail. That way I show up at the store every morning and wait on customers who have already decided that they need to buy what I am selling.
Getting in the car and driving around all day calling on people who won’t even throw me a bone is getting old.
Your sales are pitiful and when you look at the successful salespeople in your company you wonder how they do it. It seems like they all had a lucky break. They have a better territory with more customers. They have been around a while and started selling at a time when it was easier.
I am going to break it down and give you a step-by-step plan for becoming a top sales professional. Following there will be many lessons that you must learn and implement.
What can you do to break through this wall of resistance?
How can you build a relationship with a potential customer if they won’t even give you one minute of their time?
If you have had these thoughts, you are not alone.
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