You are not convinced that if you do the right things over and over again you will achieve the results you want. You try affirmations by saying over and over to yourself, “I will make the sale”, “I will get the new account” and still end up with negative results. Why? Because even as you say the words and visualize the results, you don’t really expect it to happen! You don’t get what you want, what you wish for, what you think about, what you visualize, or what you affirm. You get what you expect.
Let’s say you wanted to have a backup cash reserve of $25,000 in the bank. You could affirm to yourself “I have a bank account with $25,000 in it.” You could write it down as a “written goal.” You could think “positive” about it. And still – nothing happens. Why? Because you really don’t expect it to happen! You don't BELIEVE. You might feel good about it for a short time. But after a few weeks, it will fade away. Reality will overtake you and you will file your $25,000 bank account idea away as a wish or a daydream or “it would be nice.”
You get what you expect. Nothing more - nothing less. If you want to increase your sales you have to really EXPECT IT TO HAPPEN.
There is only ONE THING that builds expectations – ACTION – doing something productive. That is the secret spice of success - continuous and persistent action.
The power of positive thinking in sales and a positive attitude will affect sales results. The importance of attitude in sales cannot be overstated.
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